Last Minute Booking DealsLast-minute booking offers
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Booking.com's app for last-minute deals is likely to slay HotelTonight.
Booking.com has chosen you. Today, the Priceline Group affiliate Booking Now, the largest booking company in the industry, has introduced a new application that allows travellers to find and make last-minute bookings anywhere in the globe with a click of the mouse. Booking.com relies on start-ups such as HotelTonight, which has collected more than $80 million since its founding in 2010 and is one of the early market leaders in this first-last minute area.
Though HotelTonight may be one of Silicon Valley's favorites, Booking.com is a majorstream, worldwide guggernaut. It seems that with a 585,000 hotel worldwide coverage - yes, even in Kathmandu - and million of clients, it is ready to beat the smaller competition that has dominated this area. Booking Now has adopted an ideas in this case that was tested by a smaller rival, and now it will use its huge size to get that concept to the people.
Priceline CEO Darren Huston said Booking Now was less driven by other hotels booking companies than by leading on-demand companies like Uber. Now, that and the fact that 50 per cent of Booking.com's last minute bookings were placed on cell phones.
Type in your name, telephone number and e-mail and a few trip preference information, such as pricing ranges and convenience options, and the application will display a list of local hotel locations. Every one is judged by its suitability for your preference and comes fully loaded with Booking.com's comprehensive review collection.
It' s about making the booking process as fast and straightforward as possible. One gets a large listing of hotel properties and comes from there," says Booking.com Produktdesigner Stuart Frisby. "Of course, there are good reason why customers would stay with smaller competition that can provide a more personal level of support.