Alaska Air DestinationsAir Alaska Destinations
Alaska Air's 2017 fiscal return was nevertheless unsatisfactory, and the airline continues to struggle with a mix of increasing cost and low volumes in 2018. A large part of the division's sales decline was focused on California. Consequently, Alaska Air quickly moved from expanding to reducing modes and made cuts on several California itineraries.
Virgin America was purchased by Alaska Air primarily because of its status as the number two carrier in San Francisco. Virgin America was serving less than two tens of destinations from San Francisco at the date of the transaction, versus more than 100 for United. From San Francisco, United Continental offers a wide range of long distance services.
Alaska Airlines also operates to many small towns in the west of the USA, where Alaska Airlines and Virgin America do not take part for the most part. Instead, in an attempt to rob United's clients, Alaska Air has primarily started operations into mid-sized, high-volume commercial airports. Alaska' s "relevance" for travellers on the West Coast (and especially in the Bay Area) is increased.
California's Alaska Airlines wants to rival for California's commercial railroad. of Alaska Airlines. Between December 2016 and March 2017, Alaska heralded 13 new lines from San Francisco. In Alaska Air's two most recent profit distributions, Alaska Air's senior executives have made it clear that the former Virgin America carrier's sales development is not at the previous year's level and that it is likely that low performing services will be phased out in the near-term.
Alaska Airlines recently announced in San Francisco that it has discontinued two of the services added last year. These cuts have been expanded to the route that Alaska has also taken over from Virgin America. At the beginning of this months, it ceased to fly from San Francisco to Cancun. Alaska will also close its San Francisco to Denver and Fort Lauderdale services in the second half of the year.
In California elsewhere, Alaska Air cancelled flights from Los Angeles to Cancun and Havana at the beginning of the year. The majority of the services leaving Alaska Airlines are primarily for recreational purposes. The San Francisco-Denver and San Francisco-Minneapolis are the only business-oriented lanes to be removed. On each of these itineraries, Alaska was facing three rivals, and that seems to have been too much to overpower.
As Alaska Airlines is planning to concentrate most of its annual expansion this year in the Pacific Northwest, it has already scaled back its 2019 and 2020 expansions. This does not mean, however, that it will give up California (and San Francisco in particular). Alaska Airlines will continue to service more of Virgin America's top 50 destinations from San Francisco than ever before, even after the upcoming cuts.
In addition, it already has a higher level of awareness in the Bay Area than Virgin America. Over the next one to two years, Alaska Air will concentrate on finalizing the fusion integrations to expand its California airline franchise and win more clients for its co-branded Cards. It will create a more solid basis for the business to grow again in San Francisco and other California stores in a few years' time.
Alaska Air Group. Fuck that. Adam Levine-Weinberg owns a stake in the Alaska Air Group.