Best Boeing AircraftThe best Boeing aircraft
While Airbus and Boeing have been arguing about the merits of their latest revised aircraft types, space and air carriers are fighting for shares of the markets by providing cashless carriers with cost saving gas. The Boeing Co. emblem can be seen on the hull of a Boeing Co. 787 Dreamliner. It is preached in a row of adverse advertisements about the industry's trade magazine column as the world's leading aircraft manufacturers struggle to retain their $100 billion per year commercial aircraft shares.
On Monday's Aviation Week, Airbus placed an ad in the last stock market trading session on Monday in which it accused its competitors of "exaggerating" the abilities of both the 737 and the latest 747 series. In the ad there was an aBoeing airplane with an extended Pinocchio styled nose under the heading: "Airbus head of operations John Leahy said the Pinocchio issue was selected by the EU aircraft manufacturer in reaction to recent Boeing advertising that claimed a huge benefit for Boeing aircraft.
" It was Boeing defending its publicity. Our service is backed by our claims," said Marc Birtel, Boeing Commercial Airplanes spokesperson. Avalanches of orders were caused by the decision, first for the converted Airbus A320neo and then for the Boeing 737 MAX. However, industrialists say this has not stopped pricing from falling as each side struggles for shares.
Considering the price of crude oils, which account for about 40 per cent of the airline's total cost of ownership, every litre of diesel consumed is a potentially invaluable asset for aircraft and power plant manufacturers. "It is an industries that lives from manufacturing scalable solutions where only a few percentages of power can make a big difference," said aviation and space research analyst Richard Aboulafia of Virginia-based Teal Group.
" Boeing 737 is the US company's most beloved aircraft and is competing with Airbus A 320 in the biggest aircraft sector valued at $2 trillion over 20 years. A large part of this gap is due to fundamental disagreements over the comparative advantages of the current aircraft generations.
According to Boeing, its 737 is already 8 per cent more fuel efficiently per se than the present Airbus. As Airbus says, the 50/50 share of the aircraft markets in recent years shows that the aircraft are similar. "I' ll lay a few additional per cent off for myself and they should lay a few per cent off for theirs, and when you speak to most carriers, they say they are equivalent," Leahy said in a phone conversation.
These conflicting allegations are also made for some of its biggest aircraft. Boeing's 747-8 is a straight 467 seat variant of its iconic widebody aircraft and was developed to rival the 525 seat Airbus A 380 A3uperjumbo, the world's biggest commercial aircraft. Boeing says in advertisements that the overall cost of the 747-8 is 26 per cent lower than that of an Airbus80.
The Airbus says that the 747-8 has 10 per cent lower travel expenses, but that the A380 is 30 per cent larger, which allows the airline companies to win by refilling the additional seating. There is no big shock about the Airbus-Boeing competition, but the public speaking has intensified as Boeing seeks to regain its top position in the sector by divesting Airbus this year.
The Airbus says that its competitor is only making up ground after a bumper year in 2011. In June, Ray Conner was promoted from his position as Boeing Head of Distribution to the position of Chairman of the Board of the Commercial Divisions. The rivalry in the aviation and space industry is intense and Leahy himself has been blamed by Boeing leaders for crossing borders at air shows, but details of attack are scarce.
Monday's Airbus advertising is not Pinocchio's first performance in the aeronautical industry without a prisoner. During the Farnborough Airshow in 1994, the manager of Boeing's Airbus Jettliner business likened an Airbus manager to Pinocchio, which, according to Flight International, resulted in a predominant part of the company's population.