Airfare SitesLocations for airline tickets
The new advertisements, previously referred to as flights advertising dynamics, allow marketers to go beyond the existing re-targeting campaign, which restricted advertisements to clients who had accessed the airline's website or application. Facebook de Von, Christine Warner, responsable des voyages aux États-Unis : Knowing how important it is for travelers to get the right person with the right messages, depends on where a traveller is on their way.
Expanding our flagship aircraft ads solutions, airlines are now able to reaching more Facebook users who have voiced their itineraries - from new clients who are still choosing a destinations to those who know where they want to go and zero on a particular trip.
Using the example of someone who visits several websites of air carriers and airfare applications, Facebook calculated the cost of a vacation to Mexico and explained how air carriers can now use flights ad to contact these individuals and display advertisements showing related airfare and information. "Moreover, travellers who have visited a travel-related Facebook page but have not yet selected a tourist destination can see an ad to go to the website of an airline," Facebook said on Thursday in his blogs.
The Facebook site has permitted a small number of operators to try the new flight advertisements, among them Air France and Hopper, a fare application. The Air France company, which brought the target traffic to its site with its advertisements, recorded a 66% decrease in cost per keyword query. The Hopper company saw a decrease in installation cost for apps and an increase in commitment rate as a consequence of flight ad.
Flight Ads will be available to all marketers worldwide through the Instagram and Audience Network platforms in the next few months, says Facebook.