United Charter ServicesCharter Services
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The United Charter Services Group of Groups
For the past seven years, Ingrid has been the principal strategic marker for the United Charter Group of Companies. Involved in the process include managing creativity, planning and implementing markets, creating creativity and other issues related to introducing an online and off-line global franchise. Part of this on-board advertising is the introduction of the luxurious United Maverick on-board newspaper.
The United Maverick range is marketed in South Africa and Europe, in five-star resorts and on board all United Charter Services & Owenair V.I.P. charter flights in and around Europe and Africa. Ingrid conceived and created this design together with her hand-picked team. Ingrid also made sure that the UCS clients' messages were conveyed throughout the whole interactive process as part of the package.
Part of this was also to help shape the event on the ship down to the smallest detail (including meals, conveniences, gift packaging, etc.). Then, as part of her dedication to fostering locally talented people, Ingrid worked with a number of Southern craftsmen and designer to make sure that the facilities on the boat were a purely Southern Africa feel, without compromising the brand's key brand value in terms of luxuries.
Ingrid has gained a deep insight into deluxe brands as well as strategic planning. The United Charter Services Group of companies, under Ingrid's leadership, has boosted its earnings from R6 million to over R100 million. Overview of United Charter Services: