Alaska Air 1Air 1 Alaska
Department of Transportation provided the information for the score card.
In the maltreated pocket class, Alaska was the most advanced, finishing 4th in 2016, while Virgin America took first place. On the WSJ Scoorecard 2015, Alaska took second place ahead of last because of the number of faulty pockets. In order to increase the number of points, the organization formed a luggage crew to reduce the number of incorrectly handled pieces of luggage.
Part of this endeavor, Alaska began to scan each pouch with a bar code before it was uploaded into the aircraft. In addition, members of the teams created an application called eBagTracker, which alert customers when there is an anomaly in a customer's pocket. "Cees Verkerk, Cees' CEO of Store Services, said, "The staff created a new, employee-friendly, customer-focused platform, improved responsibility through new reporting and tooling, and educated staff to solve customers' problems immediately.
Last year, Alaska cut the number of luggage damages by 38 per cent and the number of late luggage by 40 per cent. Virgin America took third place overall this year and first place in misguided pockets, second place in cancelled flight and accidental shots. Alaska is taking action to make sure that Virgin America's takeover by Alaska is the best ever carrier merger in our entire histories.
Alaska is currently working on obtaining a uniform operational certification (SOC) with Virgin America by January 2018. Obtaining an operational certification also includes the changeover to a uniform system of passengers services and a loyality programme. At this stage, no decision has been made on the Virgin America business, which includes the Virgin America trade mark and the airline's Airbus family.