Sale Flight Tickets OnlineOnline sale of airline tickets
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Further gradual and steady growth in digital travel in the US
Changes in mobile drivers in a mature marketplace. "$136.4 billion in 2013, an 8% rise from 2012. However, the share of digitised transport in overall traffic will be high. More than 40% of overall 2012 revenue was from online tourism selling, according to PhoCusWright data published in November 2012.
Specifically, datasets that identify web surfers who have travelled in the past year show a high level of digitial research and booker penetration in all trip types. The May 2012 Consumer Barometer by Google, Interactive Advertising Bureau (IAB) Europe and TNS Infratest found that 81% of US web surfers who had travelled in the last 12 month had done their research online, while 74% had travelled online.
Online tour operators (OTAs) have gained in importance during the downturn, accelerating the online ticketing boom. Whilst the business cycle is continuing to grow, brand owners are concentrating on turning this around and making more full-price reservations directly from their website - a scheme known as "direct selling". "PhoCusWright says this has been a success, and by 2014, two-thirds of all online hotel, cruise and air ticket reservations will be made through providers' Web sites, not third-party ticket agents.
TravelClick hotels confirm that all online booking services are winning shares in the online booking business. In 2012, hotelsites - the premier reservation service for all online and off-line booking - won more than half a percent of the total online booking audience, rising from 26 to 26. In this period, the OTA' s increased from a smaller basis to a larger 10 % increase in OTA' s overall sales.
4 per cent of overall hotels booked, compared to 9.5 per cent in 2011. Estimates for 2013 will represent 10% of the overall global tourism industry.