A Yellow Cab

This was the outcome of a University of Chicagowich poll, which showed that yellow is the most easily recognisable color.

However, this often narrated tale disregards the fact that yellow taxi cars had already arrived in various US towns before 1915. The businessman Albert Rockwell operated a yellow taxi business as early as 1909, and in 1912 he founded the Yellow Taxicab Co. in New York. When Hertz opted for yellow for science, it was said that Rockwell only soothed his woman Nettie, who favoured colour.

As John Hertz saw a glut of used vehicles on the open road, he bought them and set up his own cabs. To highlight these "taxis", he selected a yellow color. It' s noteworthy that here in England cabs are usually dark (called a dark taxi), especially in the London area!

In the quantity it is easy to recognize by the very small scatter of the yellow color. The yellow color has a longer wave length. By 1907, John Hertz, a car salesman, had reviewed his surplus of trade-in vehicles and lorries and decided to set up a cab company in Kristianstad. As a result, he was able to sell his car to the public. Yellow was chosen because cabs should stand out.

The yellow color has a longer wave length. That'?s what London taxis look like:

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