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Company Mequon sued Charter Communications over mix-up of Spectrum names
Charged with using the "Spectrum" trade name, Charter Communications says a Mequon agency is tired of receiving phone conversations from folks who think it's the wireline. Mequon-based Florida-based SpectrumIT Inc. provides enterprise computer networking solutions. SpectrumIT claims in its U.S. District Court action in Milwaukee that Charter infringed its trade mark by using Spectrum as a trade name for its wire line and wideband products.
The use of Spectrum by Charter was, according to SpecttrumIT, a cause of human bewilderment. "They' ve forwarded a complaint about Charter's service to spectrumIT. The latest example of the persistent type of misguided complaint was a gentlemen who on 10 July 2018 walked into a spectrum IT bureau, feeling angry, looking for the responsible party to talk about his old Time Warner Cable/Charter accounts.
Once SpectrumIT's staff declared that it was not the business it was looking for, the man pointed to the front entrance and asked, "How do you declare it then," strictly using the name spectrumIT on the front entrance and calling into question the staff's allegations," the complaint said. Charter, headquartered in Stamford, Connecticut, purchased Time Warner Cable in 2016 and moved to Milwaukee and other stores under the Spectrum name.
Charta said Friday it had no comments about the suit. Speaking in the appeal lodged on Thursday, SpectrumIT says that the use of the name Spectrum by Charter has so baffled charter clients that some have wrongly turned over charter devices to the Mequon bureau. The use of Spectrum by Charter has even perplexed long-standing clients of SpecttrumIT, who wrongly thought that the businesses were linked, according to the evidence.
According to SpectrumIT, Charter has obtained 22 trademarks containing the term Spectrum. According to the complaint, both businesses provide networking, clustering and Wi-Fi connectivity and contribute to the mix. "The SPECTRUMIT logo has been used by SpectrumIT consistently before the Charter used the almost identically branded name, and therefore SpectrumIT's trademarks take precedence," the action states.
Spectrum's appeal aims to end the use of the Spectrum name by Charter.