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Creating a Business Charter Statement
Every business success begins with a well thought-out charter message. To define and approve the proposed action and describe its aims and extent. Projects without or with a poorly designed charter are likely to fall through due to contradictory prioritisation and poorly specified role definitions. Good charter setting the pace for a clear purpose and means to achieve it.
Charter begins with the identification of the causes of the proposed work. A typical purpose of the proposed solution is to resolve a specific issue, e.g. bring the business into line with regulatory requirements or boost sales. These components are referred to as Problem/Opportunity statements. It gives top managers enough information to determine whether to continue or end the work.
In the absence of a powerful problem/opportunity message, the expense is probably bound to fail because it has little value for the company. The identification of the most important interest groups and their contribution is the crucial factor for a successfull charter declaration. One of the first stages is the appointment of a head of department and the definition of her duties. Listing other individuals who have the authority to affect the projects, then defining their role to prevent conflict and feelings of discontent.
Name of the objectives they will be working towards, which should be the same objectives as those defined in the application. Objectives should be concrete, quantifiable and attainable. It should indicate the priority of the action, which may involve timeframes and costs. Projects can go beyond their initial objectives and become unwieldy if they are not limited by designers at an early stage.
Defining the extent will explain the particular activity of the work. When interest groups later want to include tasks in the scheme, they know that a re-negotiation of the scale is necessary. It should make clear how I can make such changes and who has the power to do so.
When you start a business, you can make estimates about the available financial, human and other ressources. In the charter declaration it should be explained what happens if the assumption turns out to be incorrect or unexpected difficulties arise. Indicate how the risk will be avoided, mitigated or shared by the group.
The real thing management, clients and other interest groups want to know is how the engagement will be implemented. Describe which product the sales force will supply to a client or executive and which product qualities will be used. Mr. Oakes is a business and business reporter and freelance reporter with more than a dozen years of experience in a wide range of local and international publishing, as well as newspaper and magazine work.